Pay Per Click (PPC)

Get a Free PPC Strategy for Your Practice

Stop Wasting Money on Unsold Appointments: Generate Qualified Leads with Precision PPC

Reach the right patients, on the right platforms, at the right time with targeted PPC Ads for Your Medical Practice.
Pay-per-click (PPC) advertising allows you to display targeted ads to patients actively searching for healthcare services like yours on Google be it display ads, remarketing ads or local service ads. You only pay when someone clicks on your ad, making it a highly cost-effective way to attract new patients.

Doctor vs. Dollars

Challenges Faced by Doctors

  • Struggling to get consistent patient flow?
  • Feeling frustrated with vague marketing that doesn't convert?
  • Worried about rising online competition from other doctors?
  • PPC takes these concerns head-on, delivering a laser-focused solution for attracting ideal patients. Imagine filling your appointment book with precisely-matched patients, ready to schedule visits.

Myth Buster

You Only Pay for Actual Clicks

We understand the hesitation some have about PPC advertising. The fear of ‘wasting money’ on clicks that don’t convert is a valid one. But with our strategic approach, you can rest assured that every penny counts.
Unlike traditional advertising, you only pay for what actually works. With PPC, you’re charged only when someone clicks on your ad, meaning your budget is directly tied to generating valuable leads and inquiries.

Transparency and control

We provide detailed reporting so you can see exactly where your money is going, how many clicks you're receiving, and the conversions those clicks generate.

Offer budget flexibility​

Worried about overspending? We work with various budgets and can create a customized plan that fits your comfort level. You're always in control and can adjust your spending at any time.

PPC vs. SEO

Both PPC and SEO can drive traffic to your website, but they work in different ways.
Feature
SEO
PPC
Cost
Ongoing investment in content creation, website optimization, and technical expertise
Pay per click (ad spend); costs can vary depending on targeting and competition
Results Timeline
Takes 3-6 months to see significant results; requires a long-term commitment
Can generate immediate traffic and leads from launch
Targeting
Broader targeting; attracts users based on organic search queries
Highly targeted; reach specific demographics, locations, and interests
Control
More control over website content and user experience
Less control over ad placement and visibility, but extensive targeting options
Transparency
Can be difficult to track individual keyword performance
Detailed reporting shows every click, conversion, and dollar spent
Scalability
Gradual growth as organic ranking improves
Quick scaling possible with increased ad budget
Competition
High competition for top rankings in organic search
Varies depending on industry and keyword competition
Expertise
Requires ongoing content creation and technical SEO knowledge
Can be managed by experienced PPC specialists
Sustainability
Long-lasting organic traffic stream after initial effort
Ongoing paid ads required to maintain results
Best for
Building long-term brand awareness and organic traffic; attracting a wider audience
Generating immediate leads and driving targeted conversions; promoting time-sensitive offers

Benefits of PPC

Attract the Right Patients

Target ads to specific demographics, locations, and even search terms related to your specialties.

Measurable Results

Track every click, lead, and appointment generated, and optimize campaigns for maximum ROI.

Fast Start, Quick Results

See results within days or weeks, unlike SEO which takes longer to build momentum.

Flexible Budget Control

Set spending limits and adjust campaigns as needed.

Ready to attract more qualified patients and build a thriving practice? Get a free PPC strategy customized for your medical specialty. Schedule a consultation today!

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How PPC Works

1.
Defining your target audience

Who are your ideal patients. What are their demographics, needs, and online behavior?

2.
Choosing relevant keywords

Identify the terms patients search for when looking for your services. Create compelling ads

3.
Create compelling ads

Craft catchy headlines and ad copy that grabs attention and prompts clicks. Setting bids and budgets

4.
Setting bids and budgets

Determine how much you're willing to pay for each click and track your spending closely. Monitoring and Optimizing

5.
Monitoring and Optimizing

Analyze campaign performance and adjust your targeting, keywords, and ad copy to continuously improve results.

The Tangible Benefits of Partnering with physiciansrighthand

Medical Marketing Expertise

We understand the unique challenges and opportunities of medical advertising

Dedicated Account Management

We provide personalized support and guidance throughout your campaign.

Medical Marketing Expertise

We understand the unique challenges and opportunities of medical advertising

Dedicated Account Management

We provide personalized support and guidance throughout your campaign.